Managing Salesforce Integrations with Event Monitoring

Are you exploring some proven options for Salesforce event monitoring solutions? Your Salesforce ecosystem is not free from the risk of cyberattacks. Data breaches and non-compliance can occur at times, leading to hefty costs and loss of trust. Thankfully, Salesforce Shield presents an ideal solution for safeguarding business-sensitive data. Discovering this feature will help you protect valuable information and develop a robust compliance strategy. Here is what you need to know about Salesforce event monitoring and its smooth management with Salesforce integrations:

Understanding Event Monitoring

‘’Event Monitoring’’ refers to tracking, monitoring, and analyzing user activities within a single platform. It encompasses login details, access to reports, data exports, etc. Insights into these events enable organizations to detect potential threats such as unauthorized access and security threats besides ensuring adherence to compliance policies. It helps you detect unusual and suspicious data access patterns. Additionally, it highlights the number of unauthorized access attempts, which are an indicator of potential security threats. With smooth event monitoring, organizations can take timely action against data breaches as it offers real-time information about user behavior. Not only is this, but it also assists in efficiently responding to regulatory inquiries and demonstrating compliance.

Salesforce Event Monitoring Feature

Salesforce offers a dedicated feature for event monitoring. Known as the Salesforce Shield Event Monitoring feature, it provides detailed insights about user behavior within the Salesforce platform. Commonly, IT teams and Ops leaders use this feature to extract data related to modifications in settings, unauthorized login attempts, and data exports.

Here is how various teams use Salesforce event monitoring to maximize their Salesforce investment:

Business System Owners and IT Teams: They use event monitoring to understand the changes in system mapping and analyze third-party API activity.

Information Security Teams: They protect crucial data through event monitoring and take prompt actions in case of unusual downloads and unauthorized logins.

Operations Team: They make necessary changes in user access through event monitoring. It helps them know the suspicious activities of the end user and monitor unusual login attempts.

Benefits of Event Monitoring

1. Ensuring Compliance

Event monitoring offers comprehensive details regarding user activities. This information assists in ensuring compliance with the essential regulatory requirements. Moreover, it also offers audit trails and assists in documenting the user history, enabling you to know who accessed the data and when. Besides this, it assists in data governance by enabling you to implement new data-governing policies. Such policies are related to sensitive information and financial records.

2. Enhancing User Adoption

Event Monitoring offers an organization the opportunity to analyze user engagement across Salesforce, identifying segments where adoption is likely weak. As a result, the insights can be used to highlight areas requiring extra training or support, increasing the return on your Salesforce investment.

3. Optimizing Performance

Examining configuration changes made to integrated Salesforce apps can reveal enhancements to the system and procedures. Teams can monitor these changes to find and fix performance bottlenecks, improving workflow efficiency and system responsiveness.

4.Governing Data

Effective data governance is a cornerstone for maintaining compliance with regulatory requirements and in-built policies. Salesforce event monitoring solutions help organizations formulate data governance policies by tracking user interactions with sensitive data. It includes personally identifiable information (PII) or financial records. With the help of data access and usage patterns, administrators can trace unauthorized activities, which helps them enforce access controls to prevent data security breaches.

5. Curtailing Insider Threat

Insider threats to data security and compliance are the organization's foremost challenge. However, Salesforce event monitoring solutions proactively monitor user behavior and flag suspicious activities such as illegal data exports or unusual access patterns. This proactive approach helps organizations identify and mitigate insider threats, making them feel secure and protected.

6. Utilizing Event Data

Data recorded by event monitoring can be accessed through multiple means, from API for custom analytics to integration with external monitoring tools. Besides, Salesforce offers dashboarding features that offer a dynamic set of tools to ensure the Salesforce setup is secure, efficient, and effective.

4 Ways to Manage Salesforce Integration with Event Monitoring

Here are the four proven ways to integrate Salesforce with event monitoring:

1. Detect Field and Object Level Configuration Changes

Event monitoring is crucial for operation staff to trace amendments to field-change drafted by another operations team. An event monitoring tool is capable of holistically documenting what changes have been made in any CRM platform . This capability greatly asses in maintaining the authenticity of data recorded at various systems, which is significant for operational efficiency and data integrity.

2.Monitor API Calls

Salesforce provides routine API limits at the organizational level. The problem spawns due to its shortcomings in specifying which integration uses these API calls. Here, the enhanced monitoring event plays a crucial role. It helps organizations highlight which third-party integration is making particular API calls. Besides, it primarily resolves troubleshooting issues related to API overuse before it develops at full scale.

3. Spot Newly Connected Integrations

Through the systematic examination of event logs, the organization can gain insights into which user applications have achieved access to Salesforce data. Event logs are significant as they record all instances of access. These instances include new API connections formulated by integration tools. This helps IT and Operations teams to trace unauthorized access to data. It ensures that they are aligned with security guidelines. Also, regular audits make it easier to develop a comprehensive understanding of the purposes for which users access data. Hence, it ensures data integrity.

4. Dashboards and Alerts

Salesforce reporting and analytic tools create customized dashboards and alert systems. Mainly, it is based on events that are being monitored. With the help of dashboards, tracking users' real-time activities becomes more accessible. It helps administrators to spot trends. Also, alert systems help administrators understand critical events requiring rapid attention.

Conclusion

While Salesforce presents valuable event monitoring features, managing it efficiently requires expertise. SMB business solution is home to Salesforce experts where experienced professionals smoothly manage your Salesforce tasks. Protect your data from the vulnerable challenges of cyberattacks through event monitoring. Contact our team for more details about our services.