Content is the core element of marketing campaigns. Seeking innovative ways to organize content can be a game-changer for your business. Salesforce Marketing Cloud Content Builder offers a suite of tools for content management. You can make the most of your Salesforce Cloud Solutions investment by harnessing its maximum benefits.

In this blog post, we will shed light on optimizing your content management practices. Let’s dive deep to understand how to use SFMC’s Content Builder.

Navigating to Content Builder

You have two options to access Content Builder

1-      Directly from the hover menu option ‘’Content Builder.’’

2-      Through the Email Studio option named ‘’Content.’’

Content Builder is a place that consolidates all forms of content in one place, making it easier to manage.

Creating Folder

When creating folders, remember to have a clear content strategy in mind. You can follow the rules the organization is currently following or devise a modified strategy. In either case, ensure all team members are well-informed about it. You can create separate folders for each team member and product. Likewise, you can sort content with topics or in chronological order. The logical order will help you find content with ease.

Here is an example of creating folders:

For instance, ABC company offers primary healthcare services. It can create folders in the following way:

Monthly Campaigns

1- Heart Patients

-          Age-old patients

2- Nutritional Deficiency

-          Anemia

 3- Diabetes

-          Type 2 diabetes in women

Now, when creating a folder, choose one of the two options: local or shared. If you want to share the folder with any other business unit, you will choose the latter. Also, just right-click on the existing folder to name it. Other options will appear here, including delete, move, and modify.

Uploading Content

The platform offers a simple drag-and-drop option, enabling you to upload files effortlessly. You can even use it to create emails within minutes. Here are a few options for uploading files:

1-      Upload from computer

2-      Import from the Classic Content Tool

3-      Upload from the documents

4-      Add an external URL

5-      Use the drag-and-drop option

Apart from that, you can create content directly in the Content Builder by clicking the button ‘’Create’’. It will give you options for content types like content blocks, SMS messages, mobile apps, email templates, etc. Choose a suitable option and start creating content.

Tips:

Manage your content library in a way that your patrons find it convenient to find the desired content. Here are some tips:

Did you Know?

You can easily update emails that have already been sent with new files without changing the URL. 

Thankfully, Content Builder offers tools for labeling, coding, and organizing content in alphabetical order. Learn to use these tools to manage your content like a pro.

Tags

Tags are a useful way to organize content. You can select the product type as a tag. Open the ‘’details’’ section and find the tag option under it. Create a new tag or select from the existing one.

Campaigns

Another helpful feature is campaigns. As an example of a healthcare clinic mentioned above, the clinic can use this feature to align emails with each campaign. It will save time and result in conveniently finding the right email content. To do this, click the edit option, find the campaign, choose the desired campaign, and save.

Filter and Sort

Organizing content becomes even more simple with the sort and filter option. You can reorganize content anytime to keep it well-managed. Just go to the ‘’Sort By’’ menu and choose the criteria through which you want to reorganize content. The ‘’Modified’’ options help you sort content based on the last modified date. Likewise, the ''Filter'' option narrows down options and helps you sort through tags, content types, owners, etc.

Search

Content Builder enables you to search within minutes. You can search content within a specific business unit or from the entire content. You can also use this option in the Email Studio.

Sharing

Content Builder is not solely focused on creating and managing content. You can also share it with other business units. The sharing option offers multiple ways to share the content. You can share the entire folder and individual files with the option of editing or viewing.

Wrapping It Up

Embark on a new journey with the tips and features mentioned in this blog post. Manage multiple campaigns, create emails, manage images, and do more with the Content Builder. It is a viable choice for managing content and acts as a central hub for organizing and creating content, redefining your marketing tactics.

We at SMB Business Solution are revolutionizing the digital content strategies for various businesses. Our comprehensive Salesforce and Digital Marketing services keep organizations at the forefront of innovation. Get in touch to unlock the power of Salesforce in content management.